Born for More

We live at the heart of the ride. Because we believe that every moment on the snow should be a reason to ride again. To experience more of what unites us as snowmobilers and to forge deeper bonds in the wild, snowy places we live to ride in. Together, we are BORN FOR MORE. 
2/5/2018
Levi LaVallee's Bold North UpsideDowntown Jump

Relive Levi LaVallee's game time moment as part of Super Bowl LII.

1/18/2018
How to Refresh Your Ride

Switch out parts and add accessories to your current snowmobile. With just a...

1/5/2018
2019 Polaris® INDY EVO Commercial

The new INDY EVO™ is a trail-ready snowmobile built specifically for new rid...

12/20/2017
Santa's Helpers

During the most wonderful time of the year, sometimes even Santa needs a lit...

10/31/2017
Warrior Ride

Paul Thacker, Chris Burandt, Monster Energy, and Polaris teamed up for the W...

10/31/2017
Meet Terrain Dominator Kim Onasch

Kim Onasch moved to Colorado at nineteen to ski, and she never left. Learn m...

10/23/2017
Life on the Snow: Power Lines

Tom grew up riding and racing snowmobiles in the mountains, valleys, and for...

10/23/2017
Life on the Snow: Reindeer Herder

For centuries, herders have moved reindeer from the summer lands to winter l...

10/23/2017
Life on the Snow: Family

For this Swedish family, snowmobiling is about fresh air, good food, and nic...

10/13/2017
Out West: Our Journey

When it's March in Minnesota and most people take tropical vacations, Chris...

10/13/2017
Out West: Our Destination

When it's March in Minnesota and most people take tropical vacations, Chris...

10/13/2017
Out West: Our Experience

Chris Dunker and his buddies spend their spring break in places most people...